Saj: I can't believe there is a Facebook group about me.
Me: What's Facebook?
Saj: Like Friendster, seems cooler.
Me: And what the heck is a group?
Saj: Just a random thing, like you can invite people who like the same thing or support a cause or whatever.
Me: And there is a group supporting you?
Saj: There is a group which was made to get me to shave off my beard! If it reaches 50 people I have to shave it all off!
Me: Hahahahaha!
(10 Minutes later)
Saj: YOU JOINED THE GROUP?!?!
The above conversation was carried out over the ever-so-useful MSN Messenger, and seemed to highlight the few things which have made Facebook (and other social networking) sites so popular in this day and age.
1. Coolness
"Facebook is cooler than Friendster" is the phrase heard more often than not when you ask about the two rival sites. MySpace is perhaps the other party, though from my limited experience among friends and online gaming buddies, the popularity of Tom's vehicle is limited to North America. Anyone remember when people thought Friendster was cooler than ICQ?
2. Signing up is easy!
How many times have we seen this very line plastered on just about every site which requires any sort of login procedure at all? But it's true, even my mother has a Facebook account, though she complains incessantly about her aged primary school friends who seem to suffer from Lack-of-Facebook-itis.
3. Diversity and Versatility
Via Facebook and other social networking sites, it seems one can do just about anything. I can share and read movie reviews done by peers, I can play Pacman and listen to Breaking Benjamin, I can view and distort photos, engage in multiplayer word puzzles, declare my undying love for a particular movie starlet, pledge support for a cause, find and locate once-lost friends and associates, purchase any number of items, share works of art... the list is endless. I got someone to go nearly bald with a mouseclick.
But what has this new-fangled Social Media done to us?
A while back, I received a call from a friend of mine, she sounded distressed, and because I lived less than five minutes from her house, my chivalry kicked in and I met with her in the dark of the night to talk her through her problem.
What was it?
She was upset that someone she once thought of as her best friend had grown distant, that now this other girl seemed to have devalued their friendship. While I thought it might have to do with a new love interest, one thing in particular that she said echoed in my mind.
"Nowadays we are only friends according to Friendster..."
That got me thinking. A long time ago, when Windows 95 seemed like the most technologically advanced thing since Robocop, I had a clear idea about what a "friend" was. What is a "friend" now?
Do I really have over 300 friends? Has social media degraded the value of friendship, the sanctity of interpersonal relationships? In my home, my brother and I are often separated only by a few metres and a single wall. Yet we communicate mostly via the internet. And it's not like he's a deaf mute.
One of the various "celebrity bloggers" that so many seem to worship commented sometime last year that they are very happy with their "social life", and that they have ten thousand friends, as proven by the number of contacts on their commercialised and rather witless attempts at online commentary.
Friends.